EPISODE · Mar 27, 2026 · 49 MIN
Frustrated by Friction – Why Your Website is Killing Your Business
from International Web Effectiveness Podcast · host Bill Hunt and Bill Scully
In this episode, Bill Scully and Bill Hunt break down what “digital friction” really looks like and why it quietly costs you customers. From slow pages and confusing navigation to broken login flows and painful checkout experiences, they share real examples of how users get stuck—and why they leave.More importantly, they walk through simple ways to spot these issues and fix them, so your site actually helps people complete what they came to do.____________________________________________Hosts: Bill Hunt and Bill ScullyFull show notes: https://internationalwebmastery.com/international-web-effectiveness-podcast/frustrated-by-friction-why-your-website-is-killing-your-business/ ___________________________________________Shownotes LinksStatsig's article on digital frictionhttps://www.statsig.com/perspectives/streamlining-digital-experiences-reducing-online-friction___________________________________________Looking for more episodes like these? Check out our main YouTube channel: https://www.youtube.com/@InternationalWebMasteryOr visit our podcast page: https://internationalwebmastery.com/international-web-effectiveness-podcast/____________________________________________Join our Facebook Group:► https://www.facebook.com/groups/1097711877977484/____________________________________________Follow us on:► Facebook: https://www.facebook.com/internationalwebmastery/► Instagram: https://www.instagram.com/internationalwebmastery/► Twitter: https://x.com/IntlWebMastery ► LinkedIn: https://www.linkedin.com/company/international-web-mastery/
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Frustrated by Friction – Why Your Website is Killing Your Business
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