FSD: How to approach futurestate design with the right mindset

'Instead of looking for the trend lines or the weighted averages, look for the aberrations or oddities; the things that jump out for being out of the ordinary.'In this, the second episode in the Wilson Fletcher Futurestate Design series, Mark Wilson outlines the many ways in which today's business is misleading, and how this stops us from truly understanding the shape the future might take. Fortunately, Mark also shares the ways in which you can flex your futurestate design muscles, enabling you to make educated decisions based on future trends or behaviours, today. Read by Ella Bowman, WF content strategist. Hosted on Acast. See acast.com/privacy for more information.