FSD: Welcome to the Futurestate Design series

'It’s incredibly hard for members of any established company to think about what the future company should be, beyond broad-brush statements about culture and behaviour. However, ask them about how — if it didn’t have to do anything it does today — the company could interact with its customers (or any other commercial partners), and a whole series of opportunities emerge.'In the first of the Wilson Fletcher Futurestate Design series, Mark Wilson outlines what futurestate design is, and why it's important for companies that want to future-proof. The series will explore how, using a variety of processes and techniques – so-called futurestate design – your company can not only survive, but flourish. Read by Ella Bowman, Wilson Fletcher content strategist. Hosted on Acast. See acast.com/privacy for more information.