FTC Episode 349: Increasing Profits by Becoming a Market Maker

Roy Pfaltzgraff and Emily Kamala farm in northeastern Colorado. Their goal is to be “market makers” by growing crops for a premium that have specific end-users in mind. It’s a route that has its challenges and opportunities but a path that has them talking with many other farmers about how they can capture extra profit by doing some of the same types of things. See omnystudio.com/listener for privacy information.