FTC ruling on Amazon Ads - What was Amazon thinking?
from The Yield Doctor with James Deaker Hosted by deaker
The FTC alleges that Amazon has been representing that it's ad marketplace runs a second priced auction, when in practice it is essentially running first priced. There are a number of aspects of the story that have been overlooked, including the fact that Amazon could have moved to a First Priced Auction like the rest of the Display advertising marketplace.
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This episode is 9 minutes long.
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This episode was published on September 9, 2026.
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