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EPISODE · Sep 1, 2026 · 5 MIN

FTC Sues Amazon Over Ad Auctions

from Advertising in Five

FTC sues Amazon over ad auction practices. The FTC alleges Amazon manipulated its ad auctions to the tune of more than $20 billion, an allegation, not a finding, but one that puts auction transparency on media teams' agendas. (Adweek) Omnicom merges Mediahub and Hearts & Science. Omnicom is folding two media networks into a single entity, Hearts United, a consolidation advertisers on either roster will first see in account teams and reporting lines. (MediaPost, Indian Television Dot Com) OpenAI ad business reaches $1 billion run rate. Digiday reports ChatGPT's ad business at a $1 billion annualized run rate as self-serve buying opens in Europe, a figure extrapolated from one month, not revenue booked. (Digiday, Adweek) WPP's Cindy Rose marks first year as CEO. Digiday's one-year checkpoint frames WPP's turnaround as underway but unfinished, the backdrop for clients weighing its agencies in current reviews. (Digiday, Digiday) Also moving today: Itochu Plans 215.2 Bln Dentsu Soken Tender Offer At 2,880/Shr Yen (FinanzNachrichten.de) Stellantis’ Olivier Francois Steps Down, But Hasn’t Driven Off Into the Sunset Yet (Adweek) Jon Hamm Ad Kicks Off BetMGM’s AOR Partnership With Indie Agency Cape (Adweek, The Manila times, The Montreal Gazette) Chipotle deploys 100 creators for latest ads spotlighting fresh food (Marketing Dive, Adweek) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com

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The Federal Trade Commission and 22 state attorneys general have sued Amazon over its ad auction rules, alleging it overcharged 1.2 million advertisers more than $20 billion since 2019, Adweek reports. Omnicom Media merged Mediahub and Hearts and Science into Hearts United, a 40-market network with an estimated $9.1 billion in 2025 billings, per MediaPost, and Digiday reports ChatGPT's advertising business has reached a $1 billion annual run rate with self-serve access now open to European buyers. Also covered: Digiday's one-year assessment of Cindy Rose at WPP, Itochu's tender offer for Dentsu Soken, and Chipotle's 100-creator campaign.

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