FTC Tackles Personalized Pricing | Denver News

The FTC is cracking down on hidden price hikes—yes, you might pay more than your friend for the same thing. Personalized pricing, powered by AI and your data, is under scrutiny as regulators push for transparency. Airlines and hotels have long used dynamic pricing, but now AI makes it faster and more invasive. Experts say: shop around, compare platforms, and stay flexible. The FTC wants YOUR input before finalizing rules—so speak up if personalized pricing feels unfair or confusing. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/af073fb1a53adca3