FTC Targets Secret Personalized Pricing | Phoenix News

The FTC is cracking down on personalized pricing — when companies secretly hike prices based on your browsing habits, location, or online behavior. With a new proposed rule, they’re demanding transparency: businesses must disclose if they’re using your data to set prices. Already, states like Maryland and California are moving to ban this practice, arguing it’s unfair to charge more just because a company thinks you’ll pay it. Retailers push back, claiming loyalty programs offer real value — but the FTC says price tags should be fair for everyone, not a guessing game with your wallet. Public comment opens in 30 days. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/23c3443692024bae