FTC Targets Secret Price Changes | Lubbock News

The FTC is cracking down on hidden price hikes based on your personal data, proposing rules that force companies to disclose if they’re using personalized pricing—and what data they’re using. While the agency can’t outright ban it, failing to be transparent could violate consumer protection laws. Retailers push back, calling loyalty programs beneficial, while states like Maryland and California move toward bans. Advocates see this as a crucial step toward fairer digital shopping—but some want full prohibition. It’s about making sure you pay what everyone else pays, not what your data says you can afford. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/383f9b54cfd03055