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FU: Colorado Mesa’s Bold Stand Against Elitism in Higher Ed episode artwork

EPISODE · Nov 6, 2025 · 38 MIN

FU: Colorado Mesa’s Bold Stand Against Elitism in Higher Ed

from Higher Voltage · host Volt

Colorado Mesa University’s Featherstone campaign flipped the script on higher ed marketing with humor and honesty. Kevin Tyler talks with Katlin Birdsall, AVP for Marketing and Brand Strategy, about challenging elitism, connecting with first-gen students, and taking creative risks that reflect institutional values.

What this episode covers

Colorado Mesa University’s Featherstone campaign flipped the script on higher ed marketing with humor and honesty. Kevin Tyler talks with Katlin Birdsall, AVP for Marketing and Brand Strategy, about challenging elitism, connecting with first-gen students, and taking creative risks that reflect institutional values.

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FU: Colorado Mesa’s Bold Stand Against Elitism in Higher Ed

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This episode is 38 minutes long.

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This episode was published on November 6, 2025.

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Colorado Mesa University’s Featherstone campaign flipped the script on higher ed marketing with humor and honesty. Kevin Tyler talks with Katlin Birdsall, AVP for Marketing and Brand Strategy, about challenging elitism, connecting with first-gen...

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