Fueling the Soccer Movement: USL Arkansas's Strategy to Establish a Premier Soccer Franchise in Northwest Arkansas - Chris Martinovic, Wes Harris

About the Show:"We have a great community. We have so much to offer and we are offering more and more every single day. But as we continue to try to attract and retain top-level talent, having things like professional sports is a great additive element to that community.” - Chris MartinovicIn the latest episode of the I am Northwest Arkansas podcast, host Randy Wilburn sits down with Chris Martinovic and Wes Harris to unpack the ambitious plans of USL Arkansas. The franchise aims to change the landscape of soccer in Northwest Arkansas and serve as a launchpad for young, emerging talent. Chris, the principal owner and CEO, discusses how USL Arkansas is set to not only introduce professional soccer to the community but also catapult it into national prominence.Wes Harris, the Chief of Staff, complements this vision by diving into the logistical aspects. He talks about the crucial need for finding top-tier practice facilities for the team. The discussion also touches on the potential of expanding the franchise’s footprint with satellite locations across the region.This episode isn't just a story about soccer; it's an exploration of economic opportunity, community impact, and the limitless potential that entrepreneurs in Northwest Arkansas can tap into. Don't miss out on this engaging conversation to discover how USL Arkansas aims to kickstart a new era of growth and excitement for the region."What you will learn in this episode:Identify mounting interests propelling soccer into the mainstream of American sports.Chronicle the significant breakthroughs and milestones in American soccer history.Uncover the unique possibilities that the USL offers to non-MLS markets and their potential impact.Understand the unique dynamics at play, making Northwest Arkansas fertile ground for the growth of soccer.Apprehend the vision and ambitions propelling USL Arkansas in establishing a thriving soccer program. All this and more on this episode of the I am Northwest Arkansas podcast. Important Links and Mentions on the Show*Email Christopher MartinovicEmail Wes HarrisUSL Arkansas WebsiteUSL Arkansas on InstagramUSL Arkansas Supporters Group on FacebookChris Martinovic on LinkedInWes Harris on LinkedInUSL Soccer League WebsiteUSL Arkansas is live on the website. Click on the link below:https://www.uslarkansas.com/fanzone/#/campaigns/2a654822-c829-4b13-bdea-c3e857662f71/name-the-teamTune in to KUAF 91.3 FM to listen to the I Am Northwest Arkansas podcast on Ozarks at Large.This episode is sponsored by*Signature Bank of Arkansas "Community Banking at its Best!" Northwest Arkansas Council - "Life Works Here!" *Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.Connect more with I am Northwest Arkansas:Thank you for listening to this I am Northwest Arkansas podcast episode. We showcase businesses, culture, entrepreneurship, and life in the Ozarks. Consider donating to our production team to keep this podcast running smoothly. Donate to I Am Northwest Arkansas Mentioned in this episode:Winetopia 2026Winetopia 2026 Date: Friday, October 16th Time: 7-10pm Place: Stonebreaker Hotel on Markham hill Winetopia is Restore Humanity’s biggest annual fundraiser and brings together the very best of Northwest Arkansas (restaurants, artisans, small businesses, and (community members) to support our work. While the event raises essential funds for children in Kenya, its heartbeat is entirely local. There are over 100 local businesses who contribute auction items, regional chefs and beverage makers who showcase their craft, and the hundreds of residents gathering to celebrate community generosity. Winetopia strengthens local partnerships, elevates homegrown talent, and reinforces Northwest Arkansas's identity as a place where global compassion is fueled by local collaboration. Winetopia is a beautiful demonstration of how a united local community can create life-changing impact for children and families worldwide. Winetopia 2026