Fueling the Supply: The Red Cross and Michigan Ford Dealers Partner for Critical Blood Drives (06-27-26)

In this episode of West Michigan Weekend, host Phil Tower welcomes Tony Gerheiser, Executive Director of the West Michigan Chapter of the American Red Cross. Tony joins us on this episode to talk about the West Michigan Chapter of the American Red Cross and their Roll Up & Give campaign in partnership with Neighborhood Michigan Ford Dealers.Tony explains why blood donations often decline during the summer months, how donated blood helps accident victims, cancer patients, surgical patients, and others facing medical emergencies, and why community partnerships are essential to meeting this ongoing need. He also discusses the expansion of the Roll Up & Give campaign following a successful 2025 pilot program and shares what first-time donors can expect when giving blood.For more information, to find a donation location, or to schedule an appointment, visit RedCrossBlood.org,  download the American Red Cross Blood Donor App, or call 1-800-RED CROSS.Roll Up & Give Campaign Details