Fueling the transformation of automotive with digitalization episode artwork

EPISODE · May 20, 2026 · 14 MIN

Fueling the transformation of automotive with digitalization

from The Industry Forward Podcast · host Siemens Digital Industries Software

Vehicles are not the only thing in the automotive industry being altered by digital technology and software. Many of the processes that make such vehicles, in design, production and beyond, are themselves being transformed with the integration of digital technologies and tools. Such tools, such as the comprehensive Digital Twin, can enable automotive companies and their engineers to shift left, or make key product decisions as early as the design phase. In this episode of The Industry Forward Podcast, Royston Jones, Global Head of Automotive and Transportation for Siemens Digital Industries Software, and Ryan Martin, Senior Research Director at ABI Research discuss the ways digitalization enables the automotive industry to shift left, and other ways digital technology and the Digital Twin impact the industry across the product lifecycle. In this episode, you will learn: The importance of shifting left in automotive design and beyond What technologies enable companies to shift left How data plays a role in building a Digital Twin The evolution of the Digital Twin over time Connect with Royston: LinkedIn Connect with Ryan: LinkedIn Connect with Kate: LinkedIn

Vehicles are not the only thing in the automotive industry being altered by digital technology and software. Many of the processes that make such vehicles, in design, production and beyond, are themselves being transformed with the integration of digital technologies and tools. Such tools, such as the comprehensive Digital Twin, can enable automotive companies and their engineers to shift left, or make key product decisions as early as the design phase. In this episode of The Industry Forward Podcast, Royston Jones, Global Head of Automotive and Transportation for Siemens Digital Industries Software, and Ryan Martin, Senior Research Director at ABI Research discuss the ways digitalization enables the automotive industry to shift left, and other ways digital technology and the Digital Twin impact the industry across the product lifecycle. In this episode, you will learn: The importance of shifting left in automotive design and beyond What technologies enable companies to shift left How data plays a role in building a Digital Twin The evolution of the Digital Twin over time Connect with Royston: LinkedIn Connect with Ryan: LinkedIn Connect with Kate: LinkedIn

NOW PLAYING

Fueling the transformation of automotive with digitalization

0:00 14:24

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Frequently Asked Questions

How long is this episode of The Industry Forward Podcast?

This episode is 14 minutes long.

When was this The Industry Forward Podcast episode published?

This episode was published on May 20, 2026.

What is this episode about?

Vehicles are not the only thing in the automotive industry being altered by digital technology and software. Many of the processes that make such vehicles, in design, production and beyond, are themselves being transformed with the integration of...

Can I download this The Industry Forward Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!