‘Full funnel ideas: lessons from the GenAI frontline’ with Reckitt’s Becky Verano

Becky Verano, Reckitt Benckiser’s Global VP of Marketing & Capability is a bona fide effectiveness trailblazer.With hard-won experience of how tech and GenAI are now transformational insight & effectiveness catalysts, she’s set up the RB Marketing Excellence Academy and done some on the powerful marketing in the world with Vanish ‘Me, My Autism & I’ and Nurofen ‘Pain Gap’ winning an IPA Effectiveness Award, 2 x 2024 UK Effies and 5 Cannes Lions.In this episode discover: The one question that helps tackle the toughest challenges Her top tip for successfully delivering a creative transformation The biggest mistake brands make now, and how to avoid it The big effectiveness unlocks for mastering ‘Full funnel’ marketing Why system 1 emotion isn’t enough for an idea to succeed Why not all brands should have a ‘fight’ or purpose How GenAI-enabled creators are the next generation of agency What she learnt as a leader during her time on Dettol during the COVID pandemic Her legacy Hosted on Acast. See acast.com/privacy for more information.