*FULL UPDATED* How to Effectively Deploy Consumer Insight...

What this episode covers

Today we will be talking about how to most effectively utilize consumer insights in gaming. A lot of research studies can go wrong due to various problems and errors that can lead to false conclusions. What should studios watch out for? And how can we do this right? So today we will be discussing consumer insights with arguably the best CI practitioners in the entire industry: Mark Allenbach, Founder of Well Played Research, Stan Kwon, Founder of Beta Hat Matt Penfield, VP of Consumer Insights from Zynga Mike Swiontkowski, Head of Global Research and CI from Blizzard Host: Joe Kim, CEO of LILA Games

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How long is this episode of Deconstructor of Fun?

This episode is 1 hour and 42 minutes long.

When was this Deconstructor of Fun episode published?

This episode was published on January 29, 2021.

What is this episode about?

Today we will be talking about how to most effectively utilize consumer insights in gaming. A lot of research studies can go wrong due to various problems and errors that can lead to false conclusions. What should studios watch out for? And how can...

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