[FULL] Xin Hui: “It’s The Entire Concept And Package For Your Brand”, What Goes On Behind An Online Bakery Business And Keeping Up With The Trend

I’ve known Xin Hui since young and witnessing this journey of her life is just heartwarming. It takes not only courage but also strategic thinking, commitment and the undying fire in her to start Tiny Pockets, an online bakery business during the Covid period. Many would have said it was easy to start back then, but it is a whole different story to persist till today.  Xin Hui’s unique approach to her bakery business has made her one of the successful women I know today, all while having a side gig of modeling. She knows she can’t satisfy all the taste buds in the world, but as long as she enjoys her own tarts and cookies, she’s willing to sell them. Keeping the desserts fresh and off the artificial ingredients is also one of her unique selling points, and as one of her customers, I can attest to that.  Rainy days are ahead and as we talk about Tiny Pockets’ success story, buckle up as we listen to her plans moving forward getting ready for a tough market. Timeline: [00:00] How she started her online bakery business [09:46] Her dream team [11:11] There was a Butter Pockets before [16:52] If you are lost in life, check your resume [21:14] How Tiny Pockets came about [23:11] The typical ingredients in pastry and desserts [25:48] She can’t please everyone’s taste buds [28:52] Quality checks [32:32] Baking is easier to fail than cooking [34:49] Logistical challenges running an online bakery business [38:26] The different trends running the business [45:06] A myriad of taste in her products [48:04] Her top three best-sellers [49:08] Baking for corporate events and individual customers [49:57] Handling deadlines for customers [53:17] Her bakery team [54:33] Handling everything alone and burnout [58:11] A major setback [01:08:14] Does she still love baking? [01:15:00] The most important skill for a business owner [01:21:52] Rebranding Tiny Pockets [01:24:21] The brand origin story Sound effects obtained from https://www.zapsplat.com and https://www.epidemicsound.com/