Fullcast + Commissionly: A Conversation with Pete Shelton, CRO at Fullcast

In this episode of Go To Market with Dr. Amy Cook, we're celebrating a major moment for Fullcast: our acquisition of Commissionly and the launch of Fullcast Commissions — the newest addition to our Sales Performance Management platform. This marks a significant leap forward for revenue leaders everywhere, particularly in the often-overlooked realm of commission planning. Amy is joined by longtime friend and colleague Peter Shelton, Chief Revenue Officer at Fullcast. Pete has spent the last 20 years leading high-performing sales teams across both software and services, and he's one of the few leaders who truly understands the connection between comp strategy, sales motivation, and backend execution. During this interview, Amy and Pete cut right to the chase by exploring why commission planning is so complex, what most CROs get wrong, and how Fullcast Commissions—built on the foundation of our acquisition of Commissionly—is changing the game. If you're a CRO, RevOps leader, or anyone who's ever wrangled a messy comp plan — you won't want to miss this one.