Fully Booked EP146: Why Should Authors Approach Self-Publishing as a Business?

In this week’s episode, Craig and Roland take on a topic essential for any indie author aiming for success: the importance of treating self-publishing as a business. To help with this discussion, they’re joined by romance author and podcaster Gigi Meier, who shares her insights on balancing the creative and business demands of self-publishing. Together, they discuss why authors need more than just storytelling skills to succeed—they also need a strategic mindset, effective marketing, and a solid plan to reach and retain readers. Gigi highlights the importance of reader engagement, branding, and thoughtful time management, providing a roadmap for long-term success. She also shares practical tips on everything from establishing a productive writing routine to managing social media and building a direct sales funnel. For any author still wrestling with the logistics of self-publishing, this episode is packed with actionable advice on running your business without sacrificing creativity and growth.   GiGi Meier www.gigimeier.com   Hidden Gems Need our help publishing or marketing your book? https://www.hiddengemsbooks.com/author-services/ All episode details and links: https://www.hiddengemsbooks.com/podcast