Fully Booked EP201: Using a Bestseller to Build Your Brand and Business

This week on Fully Booked, we speak with Tyler Wagner, founder of Authors Unite, about what it really takes to turn a book into a bestseller. Wagner walks us through the systems and strategies he uses to help thousands of authors hit major bestseller lists on Amazon, USA Today, and more. He explains how these campaigns can deliver a return on investment by elevating a book’s visibility and positioning the author as a trusted expert. For this reason, he primarily works with non-fiction clients such as entrepreneurs and business leaders who are looking to use their books to build personal brands and generate leads for other services. While Wagner’s core expertise centers on non-fiction, the conversation also touches on how fiction authors can adapt aspects of these strategies to build momentum across their own catalogs. He shares insights on what it takes to get a book on major lists like Amazon and USA Today, how packaging and positioning play a critical role, and why even fiction authors need to think in terms of long-term audience building. For any author curious about how bestseller campaigns work and who they work for best, this episode offers a candid behind-the-scenes look at the business of book promotion. Authors Unite https://authorsunite.com/   Hidden Gems Need our help publishing or marketing your book?  https://www.hiddengemsbooks.com/author-services/ All episode details and links:  https://www.hiddengemsbooks.com/podcast