¿Funciona el Influencer Marketing? El caso de Freshly y sus +45M€ | Mireia Trepat

from Media Power Podcast · host Jaime Cabezas

En este episodio del podcast nos acompaña Mireia Trepat, cofundadora y CMO de Freshly Cosmetics. Mireia nos cuenta cómo Freshly nació de una simple idea en un pequeño laboratorio y, gracias a la creación de productos de calidad y que realmente enamoran, se ha convertido en una marca global que factura más de 45M€.Hablamos sobre su crecimiento con una de sus principales palancas, el marketing de influencers, cómo pasaron de buscar activamente colaboraciones a recibir propuestas. También comentamos las claves del éxito detrás de su expansión con más de 15 Freshly Stores. Además, nos comparte su enfoque en liderazgo, sostenibilidad y la importancia de construir una comunidad sólida.Si te apasiona el emprendimiento, el marketing con propósito y cómo construir una marca auténtica, este episodio es para ti. ¡No te lo pierdas y dale play para escuchar una historia que va mucho más allá de la cosmética!

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This episode was published on April 3, 2025.

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