Functional Beverage Built for the "Back Nine Fade" | Luc Bohunicky (COURSE RECORD)

Much like golf, which Arnold Palmer once said, “is deceptively simple and endlessly complicated,” launching a beverage brand looks easy from the outside, but day-to-day execution is deeply complex. But then, what happens when you combine both? Well, in this episode, we sit down with Luc Bohunicky, the first-time CPG founder behind COURSE RECORD, a functional beverage custom-built to combat the dreaded "back-nine fade." In this conversation, Luc shares his firsthand experiences navigating fragmented alternative sales channels (like golf courses and country clubs), fighting the "category curse" of large retailers, and managing diverse expansion opportunities as RTD beverage with less than two years in-market. Plus, we’re talking through how a generation of YouTube content creators is giving the sport an enthusiastic facelift and how golf-focused functional nutrition brands (like COURSE RECORD) should be thanking the “Tiger Effect” for successfully helping move the needle from mere “snacking” to intentional “fueling.” Whether you’re an early-stage CPG founder attempting to carve out a new category within an emerging niche market or proactive builder with a love for the evolving functional beverages market…this is the manual for anyone trying to solve the countless unsexy CPG entrepreneurial puzzles.