Fundamental SEO Tools to Level up Your Marketing Strategy

Ben Breslerman is the Senior Digital Marketing Strategist and SEO Analyst at Foster Web Marketing. Ben's deep understanding of analytics, consumer engagement, and email marketing allowed him to develop his skills in SEO and operations through different leadership positions throughout his career. He earned a Bachelor of Science at Arizona State University. In this episode… The rapid change in digital marketing trends can greatly affect company strategies. So, what can help your business decide whether or not to invest in change? As leading search engines develop more specialized features to improve both the developer and user experiences, it's crucial to know what to look for when adapting your marketing strategies. By understanding the benefits of utilizing Google's most effective SEO tools, companies can make informed decisions that can significantly increase business discoverability and profitability. In this episode of The World of Marketing, Tom Foster Jr. is joined by Ben Breslerman, Senior Digital Marketing Strategist and SEO Analyst at Foster Web Marketing. They talk about the benefits of Google's key search tools, optimization strategies for different mediums, ways to utilize Google's SEO features, how to make your long-form content land on the first page, and improving end user experience through content optimization.