Fundamentals of  Corporate Innovation  with Anthony Herman, Snowball Innovation Advisory episode artwork

EPISODE · Jan 21, 2026 · 39 MIN

Fundamentals of Corporate Innovation with Anthony Herman, Snowball Innovation Advisory

from Sound Investments - The Pacific Northwest VC & Startup Podcast with Ed Barker

In this episode, Ed Barker talks with Anthony Herman, managing partner at Snowball, an innovation advisory firm specializing in corporate venture capital (CVC). The discussion highlights the dual roles of CVC employees, who balance traditional venture capital duties with corporate stakeholder engagement. Anthony shares his career journey, including his early work in private equity, founding a VR enterprise startup, and his experiences at Amazon Web Services and EQT. The episode delves into the inception and mission of Snowball, emphasizing the importance of having experienced practitioners to guide CVCs, governments, and family offices in innovation and investment strategy. They explore the common challenges CVCs face, the benefits and complexities of startup-corporate relationships, and the evolving landscape of corporate venture investing.00:00 Introduction05:17 Anthony's Journey08:31 Why Corporates Invest in Startups18:12 Working with CVCs: What Founders Need to Know23:57 CVC Market Trends29:41 Beyond Corporate: Government & Family Offices31:30 The Future of Corporate Innovation36:09 The Future of SnowballAbout Your HostEd Barker has enjoyed a weird and varied career. Ed is a Brit now resident in Seattle and has founded three startups, enjoyed a long career in corporate strategy, and most recently as a VC. He's now building a podcast production company, Studio 1878. Sound Investments is a modest attempt to shine some light on the fantastic work being done in the Pacific Northwest entrepreneurial community.Anthony Herman, Snowball Innovation AdvisoryAnthony is Senior Advisor and Managing Partner at Snowball Innovation Advisory, where he helps organizations build and execute corporate innovation and venture strategies. He brings more than 15 years of experience as a startup founder, corporate executive, and venture capital investor - including early investments in companies like Oculus, Palantir, Addepar, and RelateIQ. Before Snowball, Anthony founded and exited his own tech startup and led startup & venture partnerships for Amazon Web Services in Northern Europe. His work bridges the gap between founders and large organizations looking to leverage corporate venture capital and strategic innovation.Connect with Anthony:* Snowball Innovation Advisory: www.snowballinnov.com* Anthony's LinkedIn: linkedin.com/in/anthonyherman Hosted on Acast. See acast.com/privacy for more information.

In this episode, Ed Barker talks with Anthony Herman, managing partner at Snowball, an innovation advisory firm specializing in corporate venture capital (CVC). The discussion highlights the dual roles of CVC employees, who balance traditional venture capital duties with corporate stakeholder engagement. Anthony shares his career journey, including his early work in private equity, founding a VR enterprise startup, and his experiences at Amazon Web Services and EQT. The episode delves into the inception and mission of Snowball, emphasizing the importance of having experienced practitioners to guide CVCs, governments, and family offices in innovation and investment strategy. They explore the common challenges CVCs face, the benefits and complexities of startup-corporate relationships, and the evolving landscape of corporate venture investing.00:00 Introduction05:17 Anthony's Journey08:31 Why Corporates Invest in Startups18:12 Working with CVCs: What Founders Need to Know23:57 CVC Market Trends29:41 Beyond Corporate: Government & Family Offices31:30 The Future of Corporate Innovation36:09 The Future of SnowballAbout Your HostEd Barker has enjoyed a weird and varied career. Ed is a Brit now resident in Seattle and has founded three startups, enjoyed a long career in corporate strategy, and most recently as a VC. He's now building a podcast production company, Studio 1878. Sound Investments is a modest attempt to shine some light on the fantastic work being done in the Pacific Northwest entrepreneurial community.Anthony Herman, Snowball Innovation AdvisoryAnthony is Senior Advisor and Managing Partner at Snowball Innovation Advisory, where he helps organizations build and execute corporate innovation and venture strategies. He brings more than 15 years of experience as a startup founder, corporate executive, and venture capital investor - including early investments in companies like Oculus, Palantir, Addepar, and RelateIQ. Before Snowball, Anthony founded and exited his own tech startup and led startup & venture partnerships for Amazon Web Services in Northern Europe. His work bridges the gap between founders and large organizations looking to leverage corporate venture capital and strategic innovation.Connect with Anthony:* Snowball Innovation Advisory: www.snowballinnov.com* Anthony's LinkedIn: linkedin.com/in/anthonyherman Hosted on Acast. See acast.com/privacy for more information.

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Fundamentals of Corporate Innovation with Anthony Herman, Snowball Innovation Advisory

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This episode was published on January 21, 2026.

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In this episode, Ed Barker talks with Anthony Herman, managing partner at Snowball, an innovation advisory firm specializing in corporate venture capital (CVC). The discussion highlights the dual roles of CVC employees, who balance traditional...

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