EPISODE · Dec 12, 2025 · 53 MIN
Funding Alternatives and Growth Capital for Wisconsin Startups with Laura Strong of Valency Fund
from Startup Wisconsin Podcast · host Laura Strong, Jacob Miller
Not every good business needs venture capital. Laura Strong of Valency Fund breaks down funding alternatives for Wisconsin startups in tech, manufacturing, and agribusiness.Key Topics→ Alternative financing: revenue-based financing, redeemable equity, structured exits→ Why not every good business fits the venture capital model→ The math behind VC fund expectations (10x returns in 3-5 years)→ Wisconsin's extended exit timelines and what it means for founders→ How to match your capital type to your business model→ Madison startup ecosystem dynamicsSegments00:00 Intro02:12 Laura's journey from chemistry PhD to fund manager04:45 Moving from biotech to health tech career06:16 Why scientists rarely get into entrepreneurship07:43 Why her investors would back her again after failure09:21 The moment she realized Wisconsin needed different funding11:03 2017 research on Wisconsin exits12:17 How venture fund math actually works13:49 Valency Fund's multiple financing models explained15:42 Advice for founders without revenue yet18:31 Best fit companies for Valency19:55 Most misunderstood aspect of raising funding20:23 "Success is sale of the company. Hard stop."22:03 Do exited founders become angel investors?23:49 Ad break24:50 Challenges Wisconsin founders face raising capital27:52 The "not enough ideas vs not enough capital" debate31:06 Wisconsin's lead investor problem33:38 What founders should consider before taking capital35:09 Wisconsin's 15-year investment lifecycle35:59 What else could change the funding landscape37:22 Madison's startup ecosystem strengths39:11 Individuals as the real ecosystem catalysts40:39 Opportunities in manufacturing and agribusiness43:39 Teaching at UW Madison's biotechnology program44:36 Entrepreneurship lessons: "Nobody will pay you to solve that"47:42 Future of innovation at UW Madison48:43 UW Madison's new entrepreneurship initiative50:18 What's next for Valency Fund51:27 How to connect with ValencyResources & Links MentionedValency FundUW Madison Master's in Biotechnology ProgramForward FestivalConnect with Laura StrongLaura Strong on LinkedIn Podcast SponsorValency FundFlexible funding solutions designed for sustainable growth of Wisconsin companies.Learn more at https://www.valencyfund.com/🔻 Connect With Us 🔻Subscribe to the Startup Wisconsin Newsletterhttps://www.startupwi.org/Upcoming Tech and Startup Events in Wisconsin (400+ every year)https://www.startupwi.org/eventsFollow us on LinkedInhttps://www.linkedin.com/company/startup-wisconsin/Connect with Jacob Miller:https://www.linkedin.com/in/kineticbearInterested in being a guest? Reach [email protected] Wisconsin's mission is to connect, educate, inspire, and grow tech startup communities across the state, not just during events, but year-round. This podcast is part of that vision, creating deeper connections and sharing the knowledge that helps Wisconsin's startup ecosystem thrive.This podcast is made by your friends at Headway.https://www.headway.io
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What this episode covers
Laura Strong, founder and CEO of Valency Fund, discusses Wisconsin's capital gap and her mission to create flexible financing alternatives for growth-stage companies that don't fit the traditional venture model. Drawing from her extensive experience in biotech, health tech, and teaching entrepreneurship at UW Madison, Laura shares insights on why Wisconsin companies take longer to exit, what founders misunderstand about equity investment, and how the ecosystem is evolving.
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Funding Alternatives and Growth Capital for Wisconsin Startups with Laura Strong of Valency Fund
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