Funding the Future: Kyle Harisson, General Partner at Contrary

In today's episode of Category Visionaries, we speak with Kyle Harisson, General Partner at Contrary, an innovation-centered VC firm backing founders from seed to scale. Topics Discussed: Kyle’s career journey, from an entrepreneur in the creator marketplace economy to transitioning into the venture capital space How Contrary identifies the inspirational founders of tomorrow, and what they look for in emerging innovation Supplementing traditional approaches to venture capital with multidisciplinary research to really understand each company’s journey How contrary articulates their values, and why marketing and brand identity are more important to VC firms than ever before Kyle’s advice for founders confronting a challenging VC environment, and why funders need to stop being ‘afraid of their own shadow’   Favorite book:  Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger, Expanded Third Edition