Fundraisers as Matchmakers

Being a fundraiser is a lot like being a professional matchmaker. You introduce eligible people to your organization, point out its best qualities, and hope they fall in love with your organization. But, how do you get people to fall in love so much that they leave your organization an estate gift? In this podcast, Founder and CEO Eddie Thompson shares 6 reasons why individuals fall in love with an organization, leaving them an estate gift. Eddie shares ways to cultivate your donor relationships, making a "match" much more likely among your supporters.