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May 18, 2019 25 min

Fundraising 101: Donor Retention

from The Mortarboard Hosted by Daniel Barwick

An accepted principle in college enrollment is that it's cheaper to retain a student than it is to recruit a new student. The same is true for donors, and yet colleges and universities do an overall poor job of retaining donors, effectively forfeiting the lifetime giving those donors may have made. Dr. Dan Barwick explains the most effective techniques for retaining first-time donors.

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Fundraising 101: Donor Retention

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This episode is 25 minutes long.

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This episode was published on May 18, 2019.

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