EPISODE · Nov 18, 2019 · 9 MIN
Fundraising appeal
from 50 Things That Made the Modern Economy · host BBC World Service
Tim Harford goes back to the 1900s to tell the story of how charity fundraising became big business. But in the social media age, what's the most effective way to get people to give?
What this episode covers
Tim Harford goes back to the 1900s to tell the story of how charity fundraising became big business. But in the social media age, what's the most effective way to get people to give?
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Fundraising appeal
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