Fundraising appeal episode artwork

EPISODE · Nov 18, 2019 · 9 MIN

Fundraising appeal

from 50 Things That Made the Modern Economy · host BBC World Service

Tim Harford goes back to the 1900s to tell the story of how charity fundraising became big business. But in the social media age, what's the most effective way to get people to give?

Tim Harford goes back to the 1900s to tell the story of how charity fundraising became big business. But in the social media age, what's the most effective way to get people to give?

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Fundraising appeal

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This episode is 9 minutes long.

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This episode was published on November 18, 2019.

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Tim Harford goes back to the 1900s to tell the story of how charity fundraising became big business. But in the social media age, what's the most effective way to get people to give?

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