Fundraising With a Passion

The idea of fundraising has often been reduced to door-to-door sales of cookies and coupon books. But for non-profit organizations, raising funds is crucial to providing community services and requires gifts larger than the cost of a popcorn tin. In this episode of OUTdrive, Cliff sits down with Karin Cox, an expert in the field of fundraising. Karin outlines what it takes to run a successful gift campaign and explains how her job is less about asking for money and more about expressing a need.  Karin is the president and co-founder of Hartsook, a fundraising organization that helps nonprofits "unleash the power of philanthropy" through creative counsel. She specializes in drawing out the fundraising potential of companies and has helped Hartsook clients raise hundreds of millions of dollars through customized, research-based guidance. As an established author and entrepreneur with a background in non-profit work, Karin's professional portfolio includes notable organizations, such as, Ohio State University, American Red Cross, and Boy Scouts of America. Originally from Texas, Karin attended Wichita State University in Kansas, earning an MFA in Creative Writing.  Though Hartsook's reach extends to international borders, the integrity of the company was built around Karin's rural American values. Tune in to this episode to gain insight and perspective from a passionate industry leader.  What you'll learn:  How Karin starting working in fundraising and a look into her background in non-profits The details behind how Karin co-founded her company, Hartsook, and insight into the organization's core values and successful business growth What makes a good fundraising campaign, with an emphasis on harnessing the power of new virtual trends and remaining authentic. How relationships with a client work and the trust required for a business or organization to run a major gift campaign The importance, and freedom, of recognizing that your business may not be for everyone and turning your focus to those who see the value in your work. Karin's experience of writing her book and advice for someone wanting to write a book Hartsook's philosophy on the power of philanthropy and having the appropriate approach to fundraising