Funnel analytics and AI models for event sequences (w/ Misha Panko)

Misha Panko has worked in data for a long time, including on high performance data teams at Uber and Google. Today, Misha is the co-founder and CEO of Motif Analytics, a product focused on helping growth and ops teams understand their event data. In this episode, Tristan and Misha nerd out about the state of the art in computational neuroscience, where Misha got his PhD. They then go deep into event stream data and how it differs from classical fact and dimension data, and why it needs different analytical tools. Make sure to check out the back half of the episode, where they dive into AI and how Motif is applying breakthroughs in language modeling to train foundation models of event sequences—check out his team's blog post on their work. For full show notes and to read 6+ years of back issues of the podcast's companion newsletter, head to https://roundup.getdbt.com. The Analytics Engineering Podcast is sponsored by dbt Labs.