Funnels 101: Funnels Made Simple with Kerry Moorse

Meet Lodgify - your powerhouse all-in-one vacation rental software built especially for hosts just like you. From direct bookings to full automation, Lodgify provides everything you need to grow your brand, increase profits, and simplify daily operations. With over $3,000 worth of free onboarding, you’ll get personalised support to help you build a stunning direct booking website and manage reservations, payments, and guest communication all from one easy-to-use dashboard or mobile app. Join thousands of hosts who are ditching high OTA fees and taking back control with Lodgify’s trusted, flexible platform. Use code ABP20 for 20% off all yearly and bi-yearly plans until September 30th, 2025. https://lodgify.com/?afmc=2cq Alex & Pooh are joined by Kerry Moorse, founder of Funnel Sketches, to break down one of the most overused (and often misunderstood) buzzwords in online business funnels. Carrie shares her journey from being a digital nomad and funnel strategist to building Funnel Sketches into a fast-growing platform helping entrepreneurs simplify their systems and grow with intention.   THE AIRBNB BLUEPRINT CONSULTANT – CONTACT US https://welcome.airbnbblueprint.co.uk   KEY TAKEAWAYS A funnel is simply the journey from someone not knowing you → to buying from you → to becoming a repeat customer. Every business already has a funnel the key is making it intentional. Shiny-object syndrome kills growth. Consistency beats constant switching. Building trust and connection is more powerful than pushing ads. Your audience doesn’t need to be big the right people matter more than numbers. Organic growth often comes from collaborations, consistency, and giving away value. Keep it simple: small wins build momentum better than half-finished strategies. Ethical marketing and staying true to your values will attract the right clients, even if it takes longer. BEST MOMENTS “Simple works. The easier you make it for yourself and your clients, the faster you’ll grow.”  “Everyone already has a funnel, even if they don’t realize it. The trick is to make it intentional.” “Ads don’t fix a broken system. They only amplify what you’re already doing.” LINKS 🌐 Funnel Sketches: www.funnelsketches.com 💬 WhatsApp Carrie directly through her site FREE Airbnb Blueprint Coaching Community - https://www.facebook.com/groups/2342454789487705   HOST BIOS Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years. This Airbnb business has allowed each of them to create their own tailor-made ‘lifestyle by design.’ Pooh chose to escape the corporate life as an electrical engineer instead to spend his time at home with his young and growing family, and Alex likes to spend most of his time in sunny Spain enjoying his love for road cycling or even hiking in the Tramuntana mountain ranges.