Fusing Brand and Culture
from The 21st Century Workplace
For many years, we have discussed brand and culture as two separate things. Brand represents the reputation and perception of an organization, while culture refers to the way that people experience working at an organization. However, in our increasingly digital, and therefore transparent world, the alignment between brand and culture is becoming a competitive advantage. We were delighted to host Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies, for a discussion about this alignment between brand and culture. Denise layers her 25 years of brand and marketing experience with an interest in the power of culture together to create some of the most successful companies in the world.
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