Futbol In America & The Death of Monoculture

Jarod Hector and Sid discuss how the death of monoculture and pressure on corporations to grow profits has led to "crossover" style sports events related to America, a place where the game is not a traditional stronghold. We discuss the NFL at the Bernabeu, Ronaldo at the White House, Messi in the MLS, and how it all relates to new methods of audience capture. The Beautiful Game is embracing modern marketing