Future Driven - Episode 30: Why Creativity Matters

There’s a lot of information out there about how to market. There are blogs that share tips and tricks, step-by-step lesson plans available for purchase, and gurus that claim to know the secrets to success. These days, it’s almost like marketing is treated as a mathematical formula—if you follow certain rules and use the correct order of operations, you will reach your end goal. However, we have to remember that marketing is not like physics or algebra. Effective marketing relies on more than just using the newest tools correctly and putting the right things in the right places. Marketers will always measure metrics, look at data, and perform analytics, but the less “rigid” aspects of marketing like human psychology and emotion also play a huge role in the way marketing strategies evolve. This is where creativity comes into play. In order to make unique, one-of-a-kind marketing campaigns that truly draw in a target audience, you have to dive deep into your own creativity and find new, exciting ideas.