EPISODE · Nov 21, 2025 · 7 MIN
Future of Automated Finishing in the Midwest: Insights from Michael Anderson
from The Finishing Touch by Superfici America · host Superfici America
Live from AWFS Fair 2025: Michael Anderson on Midwest Finishing Solutions In this special episode of the Finishing Touch podcast, host Bret Johnson sits down with Michael Anderson, Midwest Regional Manager for Superfici America. With over 35 years of experience in the finishing industry, Michael shares insights on tailoring solutions for customers, tackling labor challenges, and why custom automation is key—especially for the window and door market.Topics covered:The unique needs of Midwest manufacturersWhy small shops can’t afford not to automateCustom design flexibility from Superfici AmericaIndustry misconceptions about automated finishingStay ahead in automated finishing—subscribe for more expert interviews and industry tips.#FinishingTouchPodcast #SuperficiAmerica #AWFS2025 #AutomatedFinishing #WoodworkingIndustry
What this episode covers
Live from AWFS Fair 2025: Michael Anderson on Midwest Finishing Solutions In this special episode of the Finishing Touch podcast, host Bret Johnson sits down with Michael Anderson, Midwest Regional Manager for Superfici America. With over 35 years of experience in the finishing industry, Michael shares insights on tailoring solutions for customers, tackling labor challenges, and why custom automation is key—especially for the window and door market.Topics covered:The unique needs of Midwest manufacturersWhy small shops can’t afford not to automateCustom design flexibility from Superfici AmericaIndustry misconceptions about automated finishingStay ahead in automated finishing—subscribe for more expert interviews and industry tips.#FinishingTouchPodcast #SuperficiAmerica #AWFS2025 #AutomatedFinishing #WoodworkingIndustry
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Future of Automated Finishing in the Midwest: Insights from Michael Anderson
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