Future Of Consumer: Episode 10 - Trends in Advertising Claims in China

from Herbert Smith Freehills Kramer Podcasts · host Herbert Smith Freehills Podcasts

Trends in Advertising Claims in China - Is there a fine line between yes and no?Consumer behaviour continues to be impacted by COVID-19, with the ‘homebody economy’ seemingly here to stay in 2021. We discuss the resulting trends in advertising claims in China, for example the increasing link between “clean” and “safe” for household care products. Misleading claims may lead to regulatory investigation initiated by the regulators and class actions brought by consumers, we discuss some of the rules and considerations to keep top of mind with your marketing team.Speaker: Cathy Liu, Partner, HSF Kewei

What this episode covers

Trends in Advertising Claims in China - Is there a fine line between yes and no? Consumer behaviour continues to be impacted by COVID-19, with the ‘homebody economy’ seemingly here to stay in 2021. We discuss the resulting trends in advertising claims in China, for example the increasing link between “clean” and “safe” for household care products. Misleading claims may lead to regulatory investigation initiated by the regulators and class actions brought by consumers, we discuss some of the ...

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Future Of Consumer: Episode 10 - Trends in Advertising Claims in China

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This episode is 7 minutes long.

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This episode was published on May 26, 2021.

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