Future of Retail: Digital, Flexible, Trust-Based

This time, Nora Young and Cathi Bond are talking shopping. Cathi Bond looks at this profile of retail design company, The Science Project. It seems to take a page from user experience design to create a shopping experience that's data-driven, supported by digital, and very flexible. Nora mentions Frank and Oak's approach to offering a number of experiences in-store besides shopping. Meanwhile, Nora talks about a convenience store in the isolated Swedish town of Viken, which is unstaffed (via Springwise). It operates through a combination of an app which unlocks the door, monthly billing and trust (plus security measures!). Nora and Cathi chat about the trust economy.