Future Opportunities in Sustainability with Julianna Doherty

As Chief Executive Officer of Recycle Away, Julianna Doherty leads a strong team that provides innovative systems and solutions to over 28,000 B2B customers, including major corporate, municipal, university, and government entities. She is transforming the sustainability sector by merging her deep background in Consumer Packaged Goods (CPG) with a highly efficient B2B e-commerce and traditional sales model. Julianna operates with a proven founder mentality and anaggressive growth mindset, evidenced by spearheading initiatives that drove a significant EBITDA improvement from 7% to 11% in her first year as CEO, securing a 67% customer retention rate. Her passion lies in building high-performance cultures and creating strategic partnerships that deliversustainable, profitable growth.Julianna's 15+ years of strategic leadership across growth-focused businesses solidify her expertise in market entry and commercial expansion. As the Founder of Lunch Bundle (2010–2014), she successfully designed, launched, and expanded a clean-label meal kit solution, achieving national distribution before selling the business to the market leader, Revolution Foods. Following this, as Chief Commercial Officer at Brad's Raw Foods (2019–2020), she was recruited to develop profitable growth, where she led strategic planning,implemented cross-functional improvements (S&OP, RACI), and managed P&L.During this time, she cultivated key retail relationships, maximizing profitability with partners like Kroger, Target, Whole Foods, Safeway/Albertsons, and Costco. She leverages her commercial acumen to forge impactful alliances with industry leaders such as Mars, Carnival, NY Yankees, Disney, and PWC. She is deeply invested in the intersection of efficiency, sustainability, and market strategy, ensuring all business decisions serve both the bottom line and a broaderenvironmental mission.