Future-Proof UX: How AI Supercharges User Research with Nick Cawthon

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Nick Cawthon—UX & Product Design Lead at Gage.io and a veteran digital-agency strategist whose decade of experience in user research and AI-powered workflows has helped startups and enterprises alike turn complex tools into intuitive experiences.💡 What You’ll Learn:• AI-Enhanced UX Research: How Nick uses custom language models to generate interview guides, recruit criteria, and data summaries in minutes• Deep Qualitative Insights: Proven techniques for mining unstructured feedback and surfacing actionable themes—faster and with higher confidence• Code-First Prototyping: Leveraging AI to reverse-engineer existing React/Tailwind codebases into clickable, user-tested prototypes👉 Key Highlights:✅ Custom Research GPTs: Build industry-specific assistants that deliver stats, competitor benchmarks, and citation-ready insights on demand✅ Smart Survey-to-Interview Funnels: Automate your quantitative surveys and instantly turn results into rich qualitative interview scripts✅ Seamless Handoff: Use AI-driven tools to shrink design-dev friction, so you ship polished UX faster than ever📈 At MarketSurge, we turn tools into systems—and systems into growth. If you want automation that feels personal and performs like a team of 10, you’re in the right place.🔗 Connect with Nick Cawthon:👉 LinkedIn: https://www.linkedin.com/in/nickcawthon-ux-digital-agency-product-design-leadership/Website: https://gauge.io/🧠 Want to talk strategy or see it in action?🎯 Book your 15-minute Value or Free Coffee Call:https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee🔗 Useful Links🌐 Website: https://marketsurge.io📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio🐦 X / Twitter: https://x.com/marketsurging🎙️ Podcast: https://marketsurge.transistor.fm/