Future-Proof Your B2B Marketing Strategy

from The Kula Ring · host Kula Partners

More than most industries, manufacturers know that innovation is key to survival. But what value is placed on marketing efforts during this transition? James Soto, Founder & CEO of Industrial Strength Marketing, talks to Jeff and Carman about how B2B industrial marketers are leading the digital transformation charge and why they need to bring executive leadership on side to foster innovation and explore different brand positions in order to evolve legacy businesses.

Episode metadata supplied by the publisher feed · Published May 26, 2020

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Future-Proof Your B2B Marketing Strategy

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