Future-Proof Your B2B Marketing Strategy

Featuring James Soto, CEO of Industrial Strength Marketing

Episode 85 of the The Kula Ring podcast, hosted by Kula Partners, titled "Future-Proof Your B2B Marketing Strategy" was published on May 26, 2020 and runs 35 minutes.

May 26, 2020 ·35m · The Kula Ring

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Summary

More than most industries, manufacturers know that innovation is key to survival. But what value is placed on marketing efforts during this transition? James Soto, Founder & CEO of Industrial Strength Marketing, talks to Jeff and Carman about how B2B industrial marketers are leading the digital transformation charge and why they need to bring executive leadership on side to foster innovation and explore different brand positions in order to evolve legacy businesses.

Episode Description

More than most industries, manufacturers know that innovation is key to survival. But what value is placed on marketing efforts during this transition? James Soto, Founder & CEO of Industrial Strength Marketing, talks to Jeff and Carman about how B2B industrial marketers are leading the digital transformation charge and why they need to bring executive leadership on side to foster innovation and explore different brand positions in order to evolve legacy businesses.

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