Future-Proofing Business: AI Insights from BL Ochman

Discover the remarkable journey of BL Ochman, a true pioneer in digital marketing, as she shifts her focus to the transformative power of artificial intelligence. From managing major PR clients like the American Dairy Association and Miracle-Gro to leading digital strategy sessions for Ford and IBM, BL shares her captivating story of embracing the potential of the internet early on. Now, with her sights set on AI, she reveals her pioneering insights, including the innovative Perplexity's new company pages and the practical applications of AI tools in her client work, providing listeners with a unique perspective on the evolving digital landscape.Dive into the world of AI tools for content creation, where BL and I discuss how businesses and individuals can streamline their processes and ensure accuracy through AI-generated content. We explore our favorite tools like ChatGPT, Perplexity, Ideogram, and Canva, breaking down their functionalities and cost considerations. The conversation also highlights Pi, an app that offers reliable information and sources, emphasizing the importance of effective tool usage and continuous learning to maximize AI's benefits in professional settings.Finally, we delve into the future of AI in business and the critical need for adaptation. Drawing on experiences from professionals and companies like Intuit, we underscore the risks of resisting AI adoption and advocate for a balanced perspective on AI's impact. We also discuss the importance of good writing and proper grammar, even with the rise of AI-generated content, and the role of tools like Grammarly in maintaining quality and authenticity. Tune in for an inspiring discussion with BL Ochman that promises valuable insights for anyone navigating today's digital age.This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu.