EPISODE · Jun 15, 2023 · 1H 3M
Future Proofing Marketing: An Interview with Alison Simpson, Chief Executive Officer, Canadian Marketing Association
from Customer First Thinking · host Stephen Shaw
Marketers have an opportunity to play a lead role in helping their organizations adapt to the massive wave of change expected in the years ahead. But first marketers will have to "future-proof" themselves, according to Alison Simpson, the new leader of the Canadian Marketing Association.
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