Future Proofing with Jeremy Goldman

Whats Up Creative Hustlers! Steven & Melissa Here. Today we'll be talking with Jeremy Goldman, Founder & CEO of the Firebrand group, a NYC based agency where he's on a mission to future-proof brands through the application of strategy, design, branding and social media. In his spare time, he's also an accomplished author, having published two books, a keynote speaker, and a contributor to INC.   [00:01] Uplevel your branding [01:22] What's Up Jeremy. Ready to get hustling? [02:16] Why Jeremy loves finding the most Challenging projects. [03:43] Bummer warning: The suckiest 10 hours in Jeremy's career. [05:39] There are lessons in the lining, and finding the strength to continue. [07:00] When life gives you lemons, make your own #CreativeHustler lemonade. [07:54] The rise of Firebrand: Starting an agency at the worst time. [09:55] Finding out exactly where Firebrand fits in the ever changing market. [10:50] Firebrand can predict the future, almost! [11:25] Work smart, and work differently in the crowded market. [12:12] Too big, too small: Finding the perfect size company for futureproofing. [13:25] When a dollar is really worth $3 - finding the right place to invest. [14:40] Jeremy's #CreativeHustler life is fueled by the craziness of NYC [15:54] Trying to mesh the GO,GO, GO mentality in a flip flop location! [16:50] Sometimes you need a break from the anxious bubble of big city life. [17:25] Stop being competitive, and start being CREATIVE. [17:45] The pace and quiet of Cleveland can also allow for success. [18:56] Why Jeremy does jumping jacks to get pumped up. [19:58] The #CreativeHustler life needs a Health Meter. [20:39] The hardest thing to do is quit, even in the short term. [21:35] Double espressos, or defining AI is Jeremy's excitement. [22:54] Big Data, a.k.a Bullshit Data: Buzzwords all over the place. [23:17] Jeremy's thoughts on the future of A.I. [24:16] Steven's takeaway from Digital Signage expo. [25:00] Figuring out who has the biggest pain point: A.I. may come first. [25:33] Uber & Lyft had a human problem, not a digital problem. [26:27] A.I is already here, and continues growing bit by bit. [28:35] Jeremy is definitely investing in A.I. [29:00] A.I may not move the needle right now, but it is coming. [29:40] You need to get in before everyone else. [30:52] The hardest part of the #CreativeHustler lifestyle: Facetime with everyone. [32:10] When you have a team, it feels like you always have to be there for them. [32:53] How Jeremy gets around the challenge: Is it better than the alternative? [34:55] Man in the Mirror, and why you gotta figure your shit out first. [35:20] Jeremy is getting a pint with Ben Franklin. [35:45] Ben Franklin: The original diversifier! [38:00] Jeremy's legacy: Don't be a Schmuck. [40:40] If it's not right, don't do it. It's not that difficult. [41:55] Take a macro approach to what you do. [42:20] You grow by being around other #CreativeHustlers [43:00] Traveling a creates empahy, which makes you better. [44:01] Travel more, become a better marketer. [45:30] It will make you less Schmucky if you travel with eyes wide open. [46:40] The benefit of not being able to speak the language. [47:19] Where to find Jeremy on the internet. [49:30] Melissa's Moment of Hustle   Contact: Tweet him on Twitter - @Jeremarketer Find out more about what Jeremy does: FirebrandGroup.com Check out his books on Amazon: Going Social by Jeremy Goldman Getting to Like by Jeremy Goldman