EPISODE · Jan 26, 2024 · 49 MIN
Future-Proofing Your Marketing & Sales Strategies
from Merchant Sales Podcast · host Merchant Sales Podcast
Learn about the future of ISO sales and marketing from the vantage of industry veteran Allen Kopelman. "Business owners are looking for partners. If we have the right products, they will pay," says Kopelman, CEO at Nationwide Payment Systems. James follows that with his take on why content marketing is so important for ISOs and agents, and Patti reports on a movement afoot in Washington to regulate fintech firms that offer payment services.
What this episode covers
Learn about the future of ISO sales and marketing from the vantage of industry veteran Allen Kopelman. "Business owners are looking for partners. If we have the right products, they will pay," says Kopelman, CEO at Nationwide Payment Systems. James follows that with his take on why content marketing is so important for ISOs and agents, and Patti reports on a movement afoot in Washington to regulate fintech firms that offer payment services.
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Future-Proofing Your Marketing & Sales Strategies
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