Future-proofing your marketing measurement with the Plan-Build-Launch framework with Chris Mercer

from The Marketing Intelligence Show · host Supermetrics

In this episode, Chris Mercer shares his Plan-Build-Launch framework to help you future-proof your marketing measurement. You'll learn: What marketers and analysts should be aware of regarding their measurement What the measurement framework is all about, and what steps does it consist of How marketers could increase the ROI of their campaigns  

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This episode is 32 minutes long.

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This episode was published on August 24, 2022.

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