FUTURE: Texas Tech, Big 12 facing financial CROSSROADS in navigating changing college sports tides

Today from Lubbock, TX on Locked On Texas Tech: We discuss the potential for major changes in college sports, particularly regarding revenue distribution and sharing. Iowa State Athletic Director Jamie Pollard's recent comments highlight the financial challenges many schools face, including a looming $20 million annual bill that will increase over time. Texas Tech appears better positioned than some peers due to oil money, aligned leadership, and strong donor support. However, even Tech will likely need to make some budget adjustments. The situation creates uncertainty in recruiting, as players may question schools' financial stability. Some programs may need to cut sports or even consider dropping to a lower division or conference to remain viable. We wrap by noting the wide range of preseason rankings for Tech football, from 11th to unranked in various polls. The Big 12 looks especially unpredictable for 2024, with no clear favorites emerging yet. Teams like Arizona State, Kansas State, Iowa State and BYU seem to be consensus picks to be ranked, while Texas Tech, TCU and Baylor are more borderline in early projections. Join the Matador Mob today! Your direct line to Casey & Chris via one-on-one texts straight to your phone. Enjoy unique subscriber-only content & conversation, early episode releases, & exclusive Q&A episodes for Matador Mob members only. Sign up today for a FREE 14 day trial: https://joinsubtext.com/lockedontexastech Follow & Subscribe on all Podcast platforms… 🎧 https://link.chtbl.com/LOTexasTech?sid=YouTube Locked On College Conferences, HBCU, Basketball & More 🎧 https://linktr.ee/LockedOnCollege Twitter: @LockedOnTech Support Us By Supporting Our Sponsors! Supply House Join the Trade Master program today at SupplyHouse.com/TM and start ordering plumbing, HVAC, and electrical supplies with just a few clicks. Plus, use promo code SH5 for 5% off your first order. That’s SupplyHouse.com! Amazon Fire TV Stick 4k Did you know your Fire TV is also an Xbox? Turn any TV into your gaming and entertainment hub with Fire TV Stick 4K devices — no console required. Head to Amazon.com/firetvlockedon to get started. Xbox Game Pass Ultimate subscription and compatible controller required. Monarch Money Take control of your finances with Monarch Money. Use code LOCKEDONCOLLEGE at monarchmoney.com for 50% off your first year. Gametime Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms apply. Download Gametime today. What time is it? Gametime. FanDuel Right now, new customers can get TWO HUNDRED AND FIFTY DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of the NBA. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.