FUTUREHEALTH: GEN Z AND CROWDSOURCED RX

Earlier this year, consulting firm Oliver Wyman issued a report on Gen Z, calling it “the generation changing everything.” Gen Z is also making its mark on the healthcare industry according to a recent top trends report from Horizon Media’s Why Group. One particularly strong Gen Z is labeled crowdsourced RX. We discuss what this mean for the patient journey and healthcare marketing.  Guest: Maxine Gurevich, Senior Vice President of Cultural Intelligence, Horizon Media.