FUTUREHEALTH: HEALTHCARE INFLUENCERS

The last episode of FutureHealth focused on how Gen Z is changing the future patient journey through crowdsourcing their health care decisions. We  continue that discussion with an in-depth look at healthcare influencers. These are individuals, often, but not always, medical professionals or patients, who share their expertise, opinions and/or experiences over social media platforms. We look at how they’re building a following and what this means for marketers and health care organizations. A conversation with Danielle Ernest, Senior Vice President of Digital, MSL Global  and John Ponsoll, Managing Director, Havas Voice and Chief Development Officer, Symbiotix