FUTUREHEALTH: INCLUSION BY DESIGN

Inclusivity is shaping up to be a mega-trend in healthcare.  In the last episode of FutureHealth we discussed why it’s taking center stage in our industry.  This time we’re focusing specifically on inclusion in pharma market research and marketing. The ARF Pharma Council recently hosted an event on this subject featuring four research and advertising experts. Each gave a brief description of their work in this area, and then engaged in a discussion. This is an edited version of that event, which was moderated by Marjorie Reedy, Pharma Council Co-Chair and Director of Vaccines Market Research at Merck. A conversation with  Jillian Rice, Vice President, Ipsos Creative Excellence, Denene Rodney, CEO and Founder, Zebra Strategies , Kristin Tolbert, Vice President, Cultural Marketing, Klick  and Allyson Wuensch, Vice President, Client Management , Kantar Millward Brown