FUTUREHEALTH: THE POWER OF TECHNOLOGY TO SOLVE HEALTH CARE COMMUNICATIONS PROBLEMS with DATAVANT

Health care is one of the largest and fastest growing industries in the U.S. Health spending in 2020 was an estimated $4.1 trillion, and public policy experts expect it to reach $6.2 trillion by 2028. This enormous sector spends about $30 billion a year on marketing, much of which goes to direct-to-consumer ads for prescription drugs. In this episode, an expert in marketing technology discusses trends in healthcare marketing and where it may go in the coming years. A conversation with Dan Scudder, General Manager of Data Ecosystem , moderated by Seth Duncan of Real Chemistry (Co-Chair, Pharma Council) and Anshu Gupta (Eli Lilly)